As the Service Delivery Director at 3di, George and his team design and implement technical communications solutions for companies – and then build the teams who to deliver those solutions.
George began his career as a technical writer in Germany, before rounding his skills in project management and marketing communications. He went on to found doc-department, a company focused on automating and streamlining technical communications and user documentation processes. doc-department subsequently merged with 3di.
Outside of work George can be found cycling, reading books on business and psychology, as well as returning to Spain and Germany. He keeps his Spanish and German skills sharp by listening to Euro-Pop.
Content Models: More Than Just A Model For Content
Content models (aka information models) are the cornerstone of a solid content strategy. But too often they are a high-level design which ends up gathering dust as writers focus on meeting deadlines. They are so much more.
A content model helps teams focus on creating valuable content. Rather than writers just describing what’s in front of them, a good content model helps writers make informed decisions about what content to create, and helps document managers control the process.
No matter what you are trying to achieve as a content professional, for example, making a business case for a new strategy, rolling out a new initiative, or coordinating multiple contributors, a solid content model will help you and your teams achieve those goals.
In this session attendees will learn:
The key aspects of a content model, and how to make the best use of them. I will share real-life examples to illustrate how to use content models to help document different products, and manage different stages of the content lifecycle.
- Key aspects of content models
- How to use content models to support activities such as making a business case for a new strategy, rolling out a new initiative, and managing remote teams
- How content models support managing the different stages of the content lifecycle