Fabrice Lacroix is a serial entrepreneur and a web pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation..

AI is Your New Top Reader – Are You Ready?

AI isn’t just technology – it’s your new audience. Agentic AI is reshaping business, powering everything from smart assistants to fully automated processes. In this AI-first era, your main reader will soon be a machine, not a person.

Here’s the challenge: most product content isn’t ready for AI. The time has come to transform your technical documentation – the fuel (or weak link) for tomorrow’s business success. Technical communication teams must rethink their strategy to keep up.

In this session, attendees will learn:

The power of Agentic AI and how Model Context Protocol (MCP) makes it a reality. We’ll then show how to equip your team and evolve your workflows for the era of intelligent, content-based automation.