The LavaCon Content Strategy Conference | 24-27 October 2021 | Virtual
Evgenia Popova

I come from Russia and currently live in Graz, Austria. In 2009, I studied Business-Informatics in Moscow, Russia (BSc). Afterwards, I graduated in Software development & Economics in Graz, Austria (MSc). I worked as an IT project manager on intralogistics sites and at the same time, I tried to set up my own business – urlaubster.at. After a couple of years of trial and error, I understood that knowledge in Software development and Informatics is simply not enough to set the business for success. That’s why in 2017 I started my second master’s study, this time in Content-Strategy (FH Joanneum, Graz). After graduation in 2020, I founded my content strategy agency GenialContent.

How to Implement a Content Reuse Strategy

Most businesses create content for a single-use. It means they create, publish and at some point move the content into the archive or even delete it. However, every business possesses content with a reuse potential and with a good reuse strategy in place they can use it multiple times in different contexts and configurations and thus reduce their content creation costs significantly.
In my talk, I would like to show a content-reuse experiment I have implemented for my Master’s Thesis. In this experiment, I transferred the content production and maintenance processes of a small Austrian business from a classical create-publish-archive approach into a content-reuse approach. It allowed reducing content creation costs by ~50% for the following content projects.
I will demonstrate the whole process of this transition and describe how other businesses can apply this approach to their own content step-by-step.

In this session you will learn how to:

  • Use a domain model
  • Apply a topic-based writing
  • Implement a content-reuse strategy
  • Reduce content creation costs with a content-reuse strategy