Currently a UX writer in e-commerce, Eric Chuk creates content for conversational design and other customer interfaces. He has been an editor and content manager in various sectors, dealing with diaspora news and open data. In that capacity, he ensured that organizations found the most effective expression of their message and helped diverse audiences stay informed. His academic background includes library science and linguistics.

Content Intelligence: S(e)izing the Opportunity

Does content intelligence live up to its promise? We’ll find out through a compilation of insights from providers and users of the technology. Small, mid-size, and large companies each have lessons about the potential of content to understand itself through measuring and expanding its impact. By identifying common themes among companies with varying levels of resources, we’ll explore a trending movement for content strategists and marketers across the scale. Takeaways from this session include:

• The pros and cons of framing content as intelligence.
• How to get started with content intelligence at any size of organization
• An overview of relevant tools and platforms to determine which one might be right for you