The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Emmelyn Wang

Emmelyn is building out AWS Marketplace to make it easier for customers to find, try, and buy software. She has also led technical marketing teams creating engineering-focused content to innovate in both software and hardware supporting global companies to break revenue and adoption records. She has the track record of implementing Global English to improve productivity and quality and reduce translation costs. She holds a Masters in Technical Communication.

Three Ways Content is Key to Global Business Development

What is the opposite of undifferentiated heavy lifting? Targeted content enabling businesses to solve problems at scale with customers. Emmelyn will provide specific examples of what works today and scalable flywheel styles at AWS Marketplace and share personal/professional experience gained prior to joining AWS. Emmelyn Wang has an MA in Technical Communication and has managed large teams producing globally focused technical content.

In this session you will learn:

best practices and diverse career options for developing out their strengths as technical communication professionals. For example, today Emmelyn works as a Business Development Leader and Tech Comm is key to her journey and what key takeaways attendees can learn from her missteps, mistakes, and overcoming fears as a practitioner and leader.