Emerson Welch, VP Global Marketing at Quark shares new statistics and narratives gathered from a recently commissioned enterprise CCMS survey with expert industry analysts IDC.

The IDC and Quark CCMS Survey: How AI, Microsoft Integration and Workflow Automation Is Shaping Enterprise Content Strategy in Highly Regulated Industries

Attendees will learn how content strategy and knowledge management for highly regulated and compliant use cases are rapidly changing due to the impact of generative, semantic and intelligent content AI, why platform integration with the Microsoft ecosystem—including Microsoft Word for structured & technical authoring—is so important, and what board level objectives should be considered as part of the wider content automation strategy into 2025.

In this session, attendees will learn:

• The new finding of CCMS outcomes and adoption in 2024/25.
• How content strategist are approaching AI and for what purpose.
• Where content automation supports top-level organizational goals.