The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Edwina Lui

Edwina Lui is an information architect and content strategist with more than 13 years of experience developing strategies for content creation, management, and delivery in the education and assessment fields. As Sr. Dir. of Content Ops & Engineering, Edwina heads a team that leverages the use of structured content for multichannel delivery and continually improves the ways in which students, parents, and educators find and use College Board content in their college and career journeys.

Content Couture: What Slow Fashion Can Teach Us About Content

Co-presented with: Amber Swope

Content-based organizations are still moving from book mindset (long, unwieldy content chunks) to digital mindset (small, manageable chunks). How do you structure legacy content to meet evolving user need? We’ll look at this issue through the lens of fashion:

Basics: Like black pants, the purpose of some content doesn’t change. Don’t replace all content that doesn’t bring joy with the latest fads.
Versatility: Why not embrace the capsule wardrobe principle of only buying colors and styles you can mix and match with your current clothes? Curate content with a similar mindset.
Occasion: You wouldn’t wear heels in a race or sandals in the rain. When you dress, you consider weather, comfort, social norms, and practicality. Similarly, your content should fit user need, user context, and business needs.
Organization: Once you’ve identified your goals, how do you get there? Consider best practices for refactoring legacy content, adding new content, and managing for optimal delivery.

In this session, attendees will learn:

  • Strategies for evaluating their legacy and future content delivery needs
  • Key factors for identifying their foundational content types
  • Best practices for leveraging the information architecture for optimal content delivery
  • Key principles for managing modular content

(possible) Exposure to cringe-worthy photos of Amber’s and Edwina’s unfortunate fashion mistakes