The LavaCon Content Strategy Conference | 23-26 October 2022 | New Orleans
Denise Kadilak

Denise Kadilak is an Information Architect and Sr. Manager with Blackbaud. Her interests include content and knowledge management and information technologies. Denise is a regular presenter at international conferences and a part-time college instructor, teaching “Writing for the New Media” at John Carroll University in Cleveland, OH.

Technical Writing, UX writing, we can do it all

“Text plays a crucial role in guiding users and helping them complete desired tasks. It can make or break the user experience, so understanding how to create useful content in different environments is key to creating a successful product design. As a result of these challenges, content creators find themselves wearing several hats: technical writer, UX writer, conversation designer, etc. Can we do it all? I say, yes, but it takes education and planning.
In this presentation I’ll focus on how the team of technical writers at Blackbaud successfully took on the UX writer role, pivoting back-and-forth from writing comprehensive help systems to working with designers to create concise UI-based content. I’ll also touch on how we’ve started making inroads to conversation design. I’ll address training, winning company buy-in, and creating processes that allow you to succeed in all roles.”

In this session, attendees will learn:

“You’ll learn how to:
– Plan for your content
– Create content for a variety of environments – UI, popover, field level
– Apply generally accepted guidelines and best practices
– Respect the importance of the design/writing relationship
Technical com writers and Tech com managers will benefit from this workshop.
– Technical com writers come away with training and other suggestions to position themselves in the UX writer role
– Tech Com managers will learn how to plan for and position their team to take on UX writing responsibilities, in addition to the pros and cons of such a move”