David Dylan Thomas serves as Principal, Content Strategy at Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A co-organizer of Content Strategy Philly, he previously consulted at the Corzo Center for the Creative Economy. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference on content strategy and emerging content trends.
“That’s Great, But How Do I Convince My Boss?”: Overcoming Bias to Advocate for Change
It’s one thing to know what your organization should be doing, but that’s not always enough to convince the people who sign the checks. How do you get them on board? In this talk, we’ll discuss biases that drive organizations to make counterproductive and sometimes unethical choices, and what we can do about it. You’ll come away with a greater understanding of how to fight bias with bias to navigate some of the risk-averse, short-sighted, and poorly-incentivized habits organizations and clients often fall into.
In this session, attendees will learn:
“How to change behavior even if you can’t change minds
How to create metrics that motivate better behavior
How to get folks to adopt ideas when just stating the facts isn’t enough
How to get folks to take a risk in risk-averse organizations”