David Dylan Thomas serves as Principal, Content Strategy at Think Company and is the creator and host of the Cognitive Bias Podcast. He has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. A co-organizer of Content Strategy Philly, he previously consulted at the Corzo Center for the Creative Economy. He has given standing-room-only presentations at TEDNYC, SXSW Interactive, Confab, LavaCon, UX Copenhagen, Artifact, and the Wharton Web Conference on content strategy and emerging content trends.
Fight Bias with Content Strategy
Users’ minds take shortcuts. Usually they’re harmless. But what happens when they’re not? In this talk, David Dylan Thomas will use real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he’ll explore our own biases and some methods to prevent our own blind spots from hurting users.