Founder and principal at [A], Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers on Earth crafting the next generation of the content supply chains and publishing architecture that powers personalized customer experiences.
He is the author of Content Engineering for a Multi-Channel World, and regularly speaks on omnichannel customer experience, content intelligence, AI, chatbots, personalization, content structural and semantic standards, and intelligence transformation.
Cruce also hosts the Towards a Smarter World podcast, where he connects with leaders impacting global intelligence.

The United Nations of Content:
From Warring Kingdoms to Enterprise-wide Collaboration

Content is soaring farther and faster than ever before. It’s time for content leaders to unite and steer integrated customer experience forward. Together, we are all already transforming how companies conceptualize, produce, and distribute content. Many have battle scars earned in the fight. Over the years, the silo battles have begun turning into real collaboration. Now, we’re embarking into a world of expanded influence across operations. Travel beyond committees, and into the fertile lands found in shared patterns and standards. To reconcile and harmonize customers, partners, tools, channels, and content systems, a new order for content will continue to emerge. The process is healthy and well underway. In this talk, see how enterprises are embracing these new approaches to sponsorship, operations, and building processes for scaling successfully – and peacefully.

In this session you will learn:

• How have content politics and organization structures evolved? What key lessons have successful teams learned?
• What does the future hold for content collaboration?
• What are the foundational models and methodologies that will produce and deliver content in the next age of content?
• How do content leaders elevate the conversation? How do we get beyond governance and centralization into dynamic, standards-aligned CX teams sharing content sets?
• How can we avoid content supply chain disasters, enable automation, and lead the way towards a smarter world?
• What are the next steps leaders should take?