A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, an award- winning firm where she has advised or trained hundreds of the world’s leading organizations to become content Jedis.
Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit.
As the author of The Content Advantage (third edition) and a top instructor on LinkedIn Learning, Colleen’s courses and books have reached hundreds of thousands of professionals around the world. Her firm regularly conducts independent research on topics such as AI adoption, digital transformation, content operations, and content effectiveness.
The Slow Adoption of AI Across the Enterprise Adoption of Gen AI—And What You Can Do About It
While individual uptake of generative AI appears swift, organizational adoption is a different story. Generative AI in an enterprise means big challenges and big opportunities. This session will take a well-researched closer look at the situation and what your organization can do about it.
In this session, attendees will learn:
- Crucial statistics about the state of content and AI today
- Why enterprises face increasing pressure to compete on customer experience and, consequently, to transform with gen AI
- Why, despite this pressure, adoption of gen AI has slowed and what this means for content leaders
- The 3 Ps of responding instead of reacting to gen AI
- The differences between machine learning and deep learning AI, and how those differences shed light on AI risks and potential for content
- 6 areas of risk to consider when planning to deploy generative AI
- 5 considerations for promoting content-led, AI-driven transformation
- Examples and perspectives from diverse organizations and industries
The Role of Structured Content and DITA in Agentic AI & RAG
Panel Discussion Featuring:
Dawn Stevens, President, Comtech Services (moderator)
Alvin Reyes, Customer Engagement Manager, RWS
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Colleen Jones, President, Content Science
Rob Hanna, CEO and Co-founder, Precision Content
Lief Erickson, Principal Content Strategist, Intuitive Stack
Harald Stadlbauer, General Manager, NINEFEB GmbH
Spotlight: How the Component Content Alliance (CCA) is Shaping the Future of AI-driven Content
The Component Content Alliance (CCA) unites industry leaders to explore how structured content, DITA, and metadata enable Agentic AI and next-gen Retrieval-Augmented Generation (RAG). Unlike traditional RAG, Agentic RAG allows AI agents to make decisions, interact with data, and generate more contextually accurate responses. To be business-ready, AI needs structured, reusable, and semantically rich content.
Why Attend?
- Learn how structured content improves AI-driven retrieval.
- Discover how DITA and metadata enhance GenAI performance.
- Avoid AI hallucinations and improve trust in AI-generated content.
- See how structured content cuts localization costs and accelerates publishing.
- Hear from CCA experts on the best practices and pitfalls.
If you work in AI, content strategy, or localization this session will provide actionable insights on making your content AI-ready.e.
In this panel discussion attendees will learn:
- How structured content fuels AI – The impact of metadata, tagging, and information architecture on retrieval accuracy.
- DITA & AI: A perfect match? – Why component-based content (DITA) enhances AI-driven applications.
- AI & enterprise content ops – Challenges and strategies for scaling structured content with AI.
- Real-world implementations – Case studies on AI-driven automation and content workflows.
