The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Chalon Emmons

Chalon Emmons is Editor-at-Large on the Trailhead Content and Credentialing team at Salesforce. Before she started roaming freely with her red pen, she was a technical writer, a book production editor, and writing teacher.

Trailhead Content and Credentialing: Innovating on Saleforce’s Gamified Content Platform

Co-presented with Andy Bergman.

Trailhead is Salesforce’s free, gamified online learning platform, where you earn badges as you learn in-demand skills. Launched in 2014, Trailhead has taken off, with over 20 million badges earned. This is the story of the Trailhead Content and Credentialing team and how we grew from one editor to more than 50 content creators. Growth has been organic to meet demand and strategic to bring curriculum and credentialing onto a unified platform. Learn how we did it and how we’re innovating faster as one team.