The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Brock Brown

Brock A. Brown, M.S., serves as a Program Manager on LinkedIn’s Learning and Training team, where he helps uphold the platform’s trust and safety standards. He also contributes his expertise as a board member of the Nebraska Association of Talent Development. Brock earned dual B.S. degrees in Business Administration and Business Information Systems from Southwestern College in Winfield, KS, and holds a Master of Information Systems with a concentration in Knowledge and Learning Management from Friends University in Wichita, KS. Brock is a sought-after speaker at conferences nationwide. With over 20 years of experience in learning management systems, content management systems, and knowledge management systems, he is recognized as a highly efficient, goal-oriented leader skilled in fostering productive business relationships. In his free time, he dedicates himself to non-profit and community initiatives focused on addressing the needs of homeless and underserved populations.

Zero to Hero: Turning the Knowledge Management Kaleidoscope

Co-presented with: Mirhonda Studevant

Like a kaleidoscope, every organization’s information contains a variety of shapes and forms. Knowledge managers are often tasked with major directives where they have full accountability but no formal authority. This session explores one knowledge management journey and the drastic differences between implementations of three knowledge bases within two divisions of LinkedIn. By identifying patterns, building relationships, determining priorities, and tracking metrics, this duo transformed reluctant benefactors into high adopters.

In this session, attendees will learn:

Strategies and methods to:

  • Move from unstructured to structured content
  • Establish content ownership
  • Find content champions and allies
  • Evangelize a new KMS
  • Integrate KM practices into existing workstreams
  • Provide snapshot metrics to executive leaders
  • Avoid maintenance mode pitfalls