Britt Stewart (she/her) is a Senior Content Designer at Netflix, specializing in content design and strategy for Netflix Tudum and Netflix House. With a career spanning entertainment, education, and tech … she’s done everything from screenwriting in Hollywood to teaching English in China and to now specializing in highly-adaptable and scalable design solutions.

At Netflix, Britt has led content design for several key initiatives, including Next on Netflix 2025, the Jake Paul X Mike Tyson fight companion experience, and mobile enforcement of account password-sharing restrictions. She approaches her role in content design as a force of clarity, cohesion, and connection to help bridge gaps in complex, multi-stakeholder environments.

An avid lifelong language learner (she speaks 5!), classic movie lover, and fierce advocate for accessibility, Britt brings a deep, humanistic storytelling lens to every product experience she crafts.

Next on Netflix: Bridging Marketing and UX with a High-Impact Content Framework

When Netflix set out to reimagine building consumer anticipation for this year’s upcoming content slate, the challenge wasn’t just about marketing—it was about connection. How then to create a seamless, elevated experience that re-engages existing members, excites potential subscribers, and aligns marketing copy with the (often very different) product copy experience?

Enter Next on Netflix 2025, the first major promotional content experience built cross-functionally between marketing, editorial, product and engineering. This marketing experience resulted in record success as one of the top traffic drivers and most visited days ever on Tudum (Netflix’s editorial fansite). And in this case study, I’ll break down the content design framework that served as the connective tissue between all of the teams and really helped to prove how content designers can lead beyond the interface—as strategists, facilitators, and key decision-makers.

In this session attendees will:

• Understand how to create and implement a content design framework for high-visibility marketing and product experiences
  
• Learn tactical approaches for navigating cross-functional complexity—balancing marketing goals, UX needs, and technical constraints
  
• See the real-life end result of achieving marketing x product copy cohesion, including the user journey considerations
  
• Gain insights into cross-channel (on and off-platform) metrics-driven storytelling
  
• Using your framework to advocate for content design’s impact as a key connector and decision-maker in building a global marketing content experience