The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Britt Ellmer

Britt Ellmer is the Implementation Consultant for the Content Strategy Program at TSYS, a Global Payments Company. She began her career at TSYS as a Technical Communicator and has held management roles overseeing Enterprise Documentation and Instructional Design teams. She has a BS in Technical Communication and a MS in Technical Communication Management from Mercer University. Britt spends her free time with her family and friends, and volunteering as the costume mistress for The Columbus Ballet in Columbus, Georgia.

Storming a Castle: Winning Support for and Executing a Content Strategy

Co-presented with Noz Urbina

To advance a strategy, you must first win management’s support for it. Noz Urbina presented the castle storming theory at LavaCon, which described how to succeed in content strategy by approaching your organization like a maze-like castle, with a moat, some traps, and maybe a dragon. Then Tech Writer Britt Ellmer took up the challenge. Now she’s 3.5 years into managing her own transformative, growing content strategy program. Join us for a real-world case study, and learn to storm your castle.