Bridget is a Senior Content Strategist at Alibaba Group, where she collaborates with teams to implement tools that streamline content workflows and improve the user experience. She specializes in optimizing content with scalable, localized solutions that enhance efficiency.

Making the Business Case for Content Tools: How to Advocate for the Right Tools and Secure Leadership Buy-In

You’ve identified bottlenecks in your content workflow. Now what? Before adopting a new tool—whether it’s an AI writing assistant, localization platform or CMS—you need to convince leadership that it’s worth the investment.

This session will provide a step-by-step approach to making a strong business case for content tools that help teams work more efficiently and scale their operations. You’ll walk away with actionable strategies to assess your org’s needs, compare available solutions and define success metrics that demonstrate impact.

In this session, attendees will learn:

• How to identify workflow challenges that slow down content production and impact scalability
  
• A framework for evaluating tools and presenting them as a solution to managers and stakeholders
  
• How to track success metrics that showcase value and operational impact