Anita Booth is a brand visionary, creative strategist, and venture igniter with a passion for helping businesses craft powerful identities that resonate across industries. With a wealth of experience in leadership roles in a variety of industries, including her current position as Vice President of Marketing & Communications at Women in Payments, Anita brings cutting-edge knowledge and innovation to her work, helping businesses and entrepreneurs stay ahead of the curve in a rapidly evolving digital landscape.

As the co-host of the JUMPin2it Entrepreneurs podcast and co-author of the JUMPin2it Breakthru Marketing Guide, Anita delivers fresh ideas and practical strategies to audiences. Her engaging presentations at local chambers of commerce, corporate events, and client workshops inspire participants to think differently, push creative boundaries, and build brands that stand out in today’s crowded marketplace.

JUMPin2it with Modern Marketing Magic:
Branding, Tech & AI for Next-Level Success

Co-presented with: Gabrielle Hailmann

In today’s fast-paced and competitive digital world, marketing success requires more than flashy campaigns and generic strategies. It demands a holistic approach that combines branding creativity, cutting-edge technology, and data-driven decision-making.

Join Anita Booth and Gabrielle Hailmann, co-hosts of the JUMPin2it podcast and authors of the JUMPin2it Breakthru Marketing Guide, as they share actionable strategies to elevate your marketing efforts. This interactive workshop will guide you through creating a cohesive brand foundation, harnessing the power of AI and automation, and building genuine audience connections. You’ll leave equipped with the skills to prioritize marketing investments, track the right metrics, and achieve measurable results—without overspending.

Whether you’re a women entrepreneur, small business owner, or marketing professional, this session will provide the tools and insights you need to innovate, inspire, and grow your business.

In this workshop attendees will learn:

• Actionable strategies for building a cohesive and impactful brand identity.
  
• Demonstrate the practical use of AI and automation to optimize marketing campaigns and improve ROI.
  
• How to track essential marketing metrics and make data-informed decisions.
  
• Foster authentic connections with their target audience, encouraging loyalty and long-term growth.
  
• Provide a budget-conscious framework for holistic marketing that avoids costly pitfalls.