Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) and information architect. With over 20 years of experience in the information development field and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through information architecture. She not only helps teams build scalable IA solutions to future-enable their content, but also mentors team members to advance the architecture as it evolves to meet new business needs.

Content in Color: How Strategists and Architects use Design to Bring Ideas to Life

Co-presented with: Roland Muts

A successful content strategy not only depends upon the supporting information architecture (IA), but also on the stakeholder’s ability to envision the art of the possible. By leveraging content design throughout the development process, strategists and architects can more efficiently collaborate with each other as well as facilitate stakeholder engagement.

In this session, attendees will learn how :

Integrating design, strategy, and IA can operationalize your content strategy and make it more tangible to your stakeholders.