Dr. Amanda Patterson is an AI enthusiast and accomplished technical communicator specializing in developing technical communication strategies for the manufacturing sector. She is a Sr. Consultant at Comtech Services where she focuses on information modeling, information architecture, and GenAI instruction. Her expertise encompasses leading technical writing teams, enhancing process efficiencies, and implementing advanced software solutions.

Additionally, she plays an active role in the Center for Information-Development Management (CIDM) and Tekom, demonstrating her commitment to the field through leadership, conference contributions, and publications.

AI-Powered, Human-Approved: Content Strategy That Wins

GenAI is evolving content strategy, knowing how to effectively include GenAI is the real challenge. This workshop equips content professionals with practical knowledge ensuring they leave with real-world applications and strategies that can be implement immediately. Through real-world exercises and guided discussions, participants will explore the opportunities, risks, and best practices of integrating GenAI into content strategy to maintaining quality, compliance, and ethical integrity.

The workshop begins by introducing GenAI and content strategy. Attendees then dive into applications by experimenting with GenAI for content creation, exploring metadata and taxonomy requirements, and delivering content through self-service mechanisms. We’ll conclude with discussions on AI governance, validation, and change management.

Bring your laptop or smartphone with an LLM available; activities will be tool agnostic but all demonstrations will be done using a paid account of ChatGPT.

In this workshop, attendees will learn:

• AI-Driven Content Creation: Hands-on exercises in content analysis, generation, summarization, and optimization.
  
• Metadata & Governance: Best practices for structuring AI-ready content and maintaining accuracy.
  
• User Experience & AI: How chatbots and self-service solutions impact content strategy.
  
• Implementation & Change Management: Creating a sustainable roadmap for AI integration.
  
• Strategic AI Integration: Learn how to align GenAI with business objectives while maintaining quality control.
  
• Change Management & Governance: Develop strategies to address changes in process in developing AI-driven content.