The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Alvin Reyes

As a Customer Engagement Manager, Alvin fosters vibrant customer communities and elevates customer success stories. He integrates a product background, UX research techniques, and business architecture to engage organizations working with web and structured content. He loves discussing content challenges and successes at industry events and speaking engagements.

Alvin brings a broad background and business-focused perspective having worked or consulted on web, content management, and language technology products and services. Organizations can improve their end-to-end content supply chains by combining holistic and deep-dive views to improve processes and technology integrations.

The Role of Structured Content and DITA in Agentic AI & RAG

Panel Discussion Featuring:
Dawn Stevens, President, Comtech Services (moderator)
Alvin Reyes, Customer Engagement Manager, RWS
Noz Urbina, Omnichannel Strategist, Urbina Consulting
Colleen Jones, President, Content Science
Rob Hanna, CEO and Co-founder, Precision Content
Lief Erickson, Principal Content Strategist, Intuitive Stack

Spotlight: How the Component Content Alliance (CCA) is Shaping the Future of AI-driven Content

The Component Content Alliance (CCA) unites industry leaders to explore how structured content, DITA, and metadata enable Agentic AI and next-gen Retrieval-Augmented Generation (RAG). Unlike traditional RAG, Agentic RAG allows AI agents to make decisions, interact with data, and generate more contextually accurate responses. To be business-ready, AI needs structured, reusable, and semantically rich content.

Why Attend?

  • Learn how structured content improves AI-driven retrieval.
  • Discover how DITA and metadata enhance GenAI performance.
  • Avoid AI hallucinations and improve trust in AI-generated content.
  • See how structured content cuts localization costs and accelerates publishing.
  • Hear from CCA experts on the best practices and pitfalls.

If you work in AI, content strategy, or localization this session will provide actionable insights on making your content AI-ready.e.

 

In this panel discussion attendees will learn:

  • How structured content fuels AI – The impact of metadata, tagging, and information architecture on retrieval accuracy.
  • DITA & AI: A perfect match? – Why component-based content (DITA) enhances AI-driven applications.
  • AI & enterprise content ops – Challenges and strategies for scaling structured content with AI.
  • Real-world implementations – Case studies on AI-driven automation and content workflows.