Alan J. Porter is first and foremost a storyteller, with close to 40 fiction and non-fiction book publishing credits. He is the Founder and Chief Content Officer of The Content Pool, that provides storytelling-driven content services to enable brands to deliver exceptional engaging customer experiences.
He has held senior leadership roles in Content Operations, Product Marketing, and Customer Experience.
Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader.
At Lavacon 2024 I sat through numerous presentations in which AI was mentioned, especially in terms of its potential impact on Content Operations, or how it was being used to create content.
Partway through the conference I became aware that almost no-one was questioning its use, and this concerned me. So after the conference I wrote a piece in my weekly newsletter entitled “Am I The AI Luddite”? expressing that concern. It continues to be the most popular edition of the newsletter and prompted other blog posts and commentary.
In this presentation I will revisit my concerns, define what we mean by AI, and take a look at where we are with AI adoption for Content Operations, and outline the questions we should be asking of ourselves as content creators and strategists, and the questions we should be asking of the organizations we work for in terms of the rush to adopt AI solutions.
