The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
AI Unveiled: A Crash Course for Content Developers

AI Unveiled: A Crash Course for Content Developers

Presented by: Alvin Reyes, Business Architect, Tridion – RWS and
Max Swisher, Director of Technology, ContentRules

After years of promises, artificial intelligence has finally reached the stage where it impacts our lives on a daily basis. The things that computers can do with us and for us are rapidly expanding through the use of artificial neural networks (ANN) and content developers are in the perfect position to receive the benefits. An ANN solution allows content developers to reap the benefits and advantages of using AI to create vast amounts of detailed and interrelated content. These advantages extend to the way we create content and impact how we work with computers that “think like us.

In this session, attendees will learn:

  • What are artificial neural networks and deep learning
  • How do artificial neural networks work
  • Where are artificial neural networks used today
  • How do artificial neural networks impact the content developers who create content