The LavaCon Content Strategy Blog

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Category: On the Road

On the Road: Enabling Customer Success in Chicago – The LavaCon Conference: 2017

Jack Molisani is on the road! Join Jack in Chicago where he is speaking at the Chicago Content Strategy Meetup on July 19th and the STC Chicago chapter meeting on July 20th. Both meetings feature the topic, “People First Content Strategy: What I Learned From Facebook for Business,” in which Jack shares what he learned from the Content Strategy group at Facebook for Business—a team that enables customer success for billions of customers worldwide.

At this meeting, you will hear about the Facebook case study that fundamentally changed Jack’s own approach to content strategy and his ability to enable customer success. He will also talk about:

  • How Facebook for Business sets the tone for content
  • How they research and identify for whom they are writing
  • How content is just the tip of the Content Strategy Iceberg

Attend the meeting that works best with your schedule and location:

Chicago Content Strategy Meetup

Date: Wednesday, July 19, 2017

Location: Chicago, IL

Details: Chicago Content Strategists Meetup Website

STC Chicago Meeting

Date: Thursday, July 20, 2017

Location: Downers Grove, IL

Details: STC Chicago Website

Can’t attend either meeting? Check out Jack’s presentation at the Philly Content Strategy Meetup in April!

On the Road: Enabling Customer Success in Philly – The LavaCon Conference: 2017

Have you ever had an “Aha” moment with your content strategy? Are you designing for users, or for people? How do you enable customer success?

At the Philly Content Strategy Meetup on April 20, 2017, Jack Molisani shared the Facebook case study that fundamentally changed his own approach to content strategy and his approach to enable content strategy. Continue reading