Question: How do you convince your boss that attending The 2019 LavaCon Conference is a smart investment? Answer: Build a business case that shows how attending LavaCon will help solve your organization’s content challenges, reduce production costs, and generate revenue.
Whether you want to improve your customers’ experience, move towards structured authoring and XML, or strengthen relationships with stakeholders, LavaCon offers sessions and case studies that will help you make a difference in your organization.
Mark Kleinsmith Technical Communications Manager, MiTek, U.S.A
Webinar Date: September 26th, 2018, 10 a.m. PST / 1 p.m. EST [closed]
Recording coming soon.
Like it or not, we live in a YouTube world. The typical problem solving process in 2018, whether you’re fixing a clothes dryer, replacing a headlight or looking for an answer to a software question, typically includes Google and a YouTube video. And, as more millennials become a part of the workforce, this trend is likely to grow. So, how can your technical documentation group meet the needs of this growing demographic? The answer is to provide up-to-date video tutorials that can be easily found online. Video is a personal form of technical communication that creates a bond with customers. At MiTek, the Technical Documentation Team is now referred to as “The Voice of MiTek.” After producing over 1,500 help and training videos, we are MiTek! This case study explores our journey to replace legacy help systems with the “YouTube of MiTek.” What worked? What didn’t?