Question: How do you convince your boss that attending The 2019 LavaCon Conference is a smart investment?
Answer: Build a business case that shows how attending LavaCon will help solve your organization’s content challenges, reduce production costs, and generate revenue.

Whether you want to improve your customers’ experience, move towards structured authoring and XML, or strengthen relationships with stakeholders, LavaCon offers sessions and case studies that will help you make a difference in your organization.

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If you’ve never written a business case, start by reading the Intercom magazine article How to Build a Business Case by Jack Molisani and Bonni Graham.

Next, list all the challenges you encounter in your job and how those situations cost your company time and money.

Then print the conference schedule and highlight the sessions you think will address those problems from our last Portland event as the type of sessions you’ll see at LavaCon 2019.

To write the business case, use a detailed template or a simple one.

Also, invite your boss to attend as well. Our upcoming 2019 program has plenty of sessions and workshops for managers, including meeting with managers from industry-leading companies.

Add supporting information

Include comments from previous attendees in your business case. While you may not make thousands of dollars more in future negotiations as a result of attending as one attendee did, chances are that the data offered in the sessions and workshops offered at LavaCon will make you better informed and more productive. In the long run, LavaCon will save your company much more than the cost of attending.

  • Have you been working long hours?
  • Back-to-back deadlines?
  • Due any comp time?

Mention to your boss that you have been contributing far above-and-beyond a normal 40-hour work week, and that attending the conference will not only result in the cost savings you outlined in the first part of your business case, but it will also pay back some of that comp time you have accrued.

Is your boss still not convinced? Contact Jack Molisani and he will put your manager in touch with others who have sent people to LavaCon so they can speak manager-to-manager about the value of attending.

Best wishes and we hope to see you in Portland, OR!