Demian Hess is a Sr Partner Solutions Architect at AWS, focusing on Digital Publishing. With over 18 years of experience in the publishing industry, Demian has written extensively on Digital Asset Management, Content Management, and flexible metadata models using NoSQL and Semantic Web technologies.

Are You for Real? Fighting Fake Content and Maintaining Trust with C2PA.

The internet is awash in AI-generated content that spreads misinformation and disinformation, erodes public trust in institutions, and damages brands. Deloitte estimates that fraud from deepfakes will cost the financial sector alone an additional $5 billion by 2027. If you are not thinking about how to protect your content, you should start planning now. One way to combat fakes is to document content provenance using a new standard developed by the Coalition for Content Provenance and Authenticity (C2PA). The C2PA standard makes it possible to bind cryptographically-signed metadata to assets. The metadata documents the origin of the content and serves as a certificate of authenticity. Although often used with images and video, C2PA can be applied to any digital format, including text and PDFs. Reflecting the importance of the new standard, Time Magazine listed C2PA in its Best Technical Innovations of 2024.

In this session, attendees will learn:

• Threat of deepfakes
  
• Techniques to combat deepfakes, including detection, watermarking, blockchain technologies, and content provenance documentation
  
• C2PA use cases and advantages of tracking content provenance
  
• C2PA concepts, including Manifest Stores, Manifests, Hard Bindings, Soft Bindings, Assertions, Claims, and Signatures
  
• Recommendations on choosing a taxonomy for C2PA metadata
  
• Guidance on C2PA technical implementation