Leslie Farinella joined as President of Content Rules in Oct 2024.

With a background in engineering, software development, process optimization, content strategy, and instructional design, Leslie has spent the last 25 years solving complex business problems within Fortune 1000 companies – first working as a consultant and then delivering technical solutions while serving as Chief Strategy Officer at Xyleme, a leading CCMS for Learning.

Leslie believes that value generation is about mastering the ability to identify the crux of the problem through a deep understanding of the user experience, devising a feasible path forward, and then executing that plan with laser precision using a mix of business processes, change management, and technology.

When she’s not solving problems, you can find Leslie outside – reading, gardening, or walking on the beach.

Let’s All Get Along – We Need Bridges Not Silos

AI is raising the bar. If we don’t work together and break down the silos that separate our content, systems, and processes, we will struggle to meet user expectations.

There are good reasons to centralize our teams, systems, and workflows. At the same time, there are good reasons to fine-tune our operations to meet the unique needs of each discipline. What we really need are hybrid operating models that allow us to specialize in delivering domain-specific business outcomes when necessary while centralizing efforts elsewhere.

We need to build bridges that allow information to flow freely, providing better customer and employee experiences.

In this session, attendees will learn:

In this session we:

• Show you where to look for areas of collaboration (think enhanced search and discovery, tech investments, and AI solutions)
  
• Provide guidance on building a compelling business case for investing in this new way of working
  
• Share strategies for building partnerships across silos between centralized and specialized operations