Julie Hochheiser Ilkovich is an award-winning content marketing expert and entrepreneur. She is co-founder and managing partner of Masthead, a full-service content marketing agency. She is also a career expert and the host and executive producer of the WomenHeard podcast. Julie’s passion for supporting and elevating women led her to become the co-founder and executive director of the Women in Content Marketing Association. Julie is a proud recipient of a New York Women in Communications WiCi Award, which celebrates the career achievements of rising stars in communications.

25 Tools in 25 Weeks: Solving Marketing Challenges with Human-Tested AI Solutions

With countless AI tools promising to revolutionize marketing, how do you know which ones truly deliver? The Masthead team put AI to the test, trying 25 tools in 25 weeks to uncover what actually works. In this session, we’ll share our biggest wins (and failures), revealing the AI solutions that streamlined workflows, elevated marketing strategies, and enhanced content creation. You’ll walk away with a clear roadmap for choosing and integrating AI tools that fit your business—plus insights on which ones aren’t worth your time. Skip the trial-and-error and learn from our hands-on experience!

In this session, attendees will learn:

• The business challenges you can and should be solving using AI tools, which include streamlining processes, elevating marketing practices, and supporting content creation.
  
• Which AI tools helped to solve each challenge, and which are not worth your time.
  
• Tips for integrating AI tools into your own best practices, especially when team members are hesitant to use them.