For Cara McDonald, content marketing is not just about selling stuff, it’s about creating relationships and making a difference. Guided by the belief that small companies can make a big impact on the lives of their clients, Cara started Content Matterz because she wanted to build a business where creative minds could come together to put fun and useful stuff into the world — without all the bullshit of a typical agency. With an in-depth understanding of B2B and SaaS environments, Cara’s team offers considerable value as a partner to help busy marketers find more success and less burnout in their roles.

How to Build an AI-supported Buyer’s Journey

Join Content Matterz CEO and founder Cara McDonald for a quick trip to learn how to use the B2B buyer’s journey, plus our helpful friend AI, to your advantage to create content that moves contacts through the funnel faster.

In this session, attendees will learn:

• Renewed knowledge about the B2B buyer’s journey and how to apply it
  
• AI tools (and exact prompts to use) to make your content creation process smoother
  
• Inspiration for your next campaign and how to approach it