Trey Smith is a technical communication and content strategy innovator. After graduating from Mercer University with a degree in Technical Communication, he joined NCR Corp as a tech writer and grew to become a thought leader in the tech comm space. Trey is an advocate for single source content strategies in enterprise level environments. He currently leads the technical content developers in Honeywell’s Building Automation division and is driving the digital transformation of technical content. Outside of work Trey enjoys traveling and spending time with his wife and daughter.

Building the Case for Content Operations in Complex Organizations

When you are in a complex organization, it is easy to get lost or push to the side. But content strategy is critical to drive many innovations, including every AI initiative. This case study will review Honeywell’s technical content ecosystem journey over the past 3 years and the challenges we are continuing to face. I will share what opportunities I look for to drive our content needs and bring visibility to the right leaders. I will also cover content operations lessons learned, best practices I deploy within my team, building a business case for tools and process improvements, and how you can start networking within your organization. Come join me in this deep dive case study to see what it takes to be noticed in a complex organization.

In this session, attendees will learn:

• How to build a case for quality content operations in an enterprise or complex company structure.
  
• Lessons learned throughout the change management and content migration process.
  
• Build a business case internally for the growing dependency on content operations and innovations required to develop a content ecosystem.
  
• How to find, engage, and win over leadership to drive innovation in the content operations space.