Pranami Jhawar comes from a humble background where dreams were big, but resources were limited. Her passion for higher education led her to aspire for a Master’s degree in the United States. Pranami’s parents, unwavering in their support, put their house as collateral to make her dream a reality. Juggling on-campus jobs and rigorous studies in those initial years was challenging, but her relentless drive kept me moving forward.
Fast forward 10 years, she now has over a decade of experience in the software engineering space and currently work as a Senior Software Engineer at Microsoft in the Azure Core AI division, where she continues to push the boundaries of technology.
Pranami is also deeply committed to promoting diversity and inclusion within the tech industry. As an advocate for women in technology, she strives to inspire and support women to pursue careers in STEM fields. She believes that diverse perspectives drive innovation, and is dedicated to creating opportunities for women to excel in the tech community.
Integrating Artificial Intelligence into Content Strategy and Generation
In the era of digital transformation, artificial intelligence (AI) is revolutionizing the way we create and manage content. This session will explore how AI can be integrated into content strategy and generation to enhance creativity, efficiency, and engagement while reducing costs, generating revenue, and improving the customer experience. Attendees will learn about the latest AI tools and technologies, discover practical applications, and gain insights into the future of content creation. The presentation will provide a comprehensive understanding of how AI can be leveraged to automate content generation, personalize user experiences, and optimize content distribution.
In this session attendees will learn:
Introduction to AI in Content Strategy:
- Overview of AI and its role in content creation.
- Benefits of integrating AI into content strategy to reduce costs and enhance efficiency.
AI Tools for Content Generation:
- Natural Language Processing (NLP) tools for text creation.
- AI-powered writing assistants and content generators.
- Image and video generation using AI.
AI in Content Personalization:
- Leveraging AI to tailor content to individual user preferences.
- Real-time content recommendations and dynamic content delivery to improve the customer experience.
Optimizing Content Distribution with AI:
- AI-driven content scheduling and distribution strategies.
- Analyzing audience engagement using AI analytics to generate revenue.
Case Studies and Real-World Applications:
- Examples of successful AI integration in content strategy and operations.
- Lessons learned and best practices from industry leaders.
