Lucie Hyde (she/her) is a global content leader who has held strategic and senior leadership roles at some of the world’s leading technology brands – including Amazon, eBay and PayPal – during periods of historic growth. Her extensive industry experience spans e-commerce, financial services, e-government and news journalism, where she has held senior leadership, strategic and operational roles.

She has deep expertise in content strategy & management, user experience & design, and commercial content & channel management. As a Senior Director in the Experience Design team at PayPal, she is currently driving AI transformation as well as running the experience architecture portfolio for the merchant design team. She lives in Northern California with her husband, son and dog.

I Drew the Five of Cups! A (tongue-in-cheek) Tarot Reading on the Future of the Content Creation in the Age of AI

What destiny awaits content creators as AI transforms our craft? Join me for an unconventional exploration where tarot illuminates our professional journey. We’ll start with The Five of Cups—a card of loss and possibility—as we examine how AI disrupts and enriches the content landscape.

Blending tarot symbolism with industry insights to navigate the balance between human imagination and algorithmic efficiency, together we’ll explore how content professionals can thrive amid the uncertainty – and possibilities – AI brings.

Applicable for all content professionals, this talk offers a fresh perspective on reclaiming our creative purpose in an AI-driven world.