Jason Kaufman is a 20+ year veteran of knowledge management, content strategy, and enterprise AI integration. As CEO of Zaon Labs and President of Irrevo, Jason has helped Fortune 500s and global enterprises transform their content operations into scalable, AI-augmented ecosystems of trusted knowledge. A longtime advocate for ethical, effective AI adoption, Jason is the architect behind Truth Curation™—a new approach to enterprise knowledge that empowers content professionals to move beyond static documentation and become curators of clarity in an AI-driven world. Jason’s career spans leadership roles at Disney, Expedia, T-Mobile, and SafeHarbor, where he led groundbreaking initiatives in knowledge architecture, content automation, and customer experience transformation. His work bridges the gap between generative AI’s promise and real-world knowledge governance—with a focus on insight integrity, knowledge drift prevention, and Human Verified™ oversight.

The Curators of Truth: Elevating Knowledge in the Age of AI

As AI-generated content grows more fluent and abundant, knowledge professionals face a defining choice: remain passive content producers or rise as Truth Curators—validators, verifiers, and stewards of enterprise clarity. This session challenges the idea that structured content is always accurate, showing how AI can confidently produce misinformation. Attendees will explore the shift from content creation to content governance, and learn how to combat knowledge drift through Truth Curation™. With practical examples and mindset shifts, this talk empowers content leaders to ensure knowledge remains trusted, current, and aligned with reality in an AI-driven world.

In this session, attendees will learn:

• Why AI-generated content can appear credible while being factually wrong—and how that impacts enterprise knowledge.
• The concept of Truth Curation and how it reframes the role of technical writers from content creators to strategic validators. o. How to recognize and combat Knowledge Drift in AI-powered content workflows.
• Practical strategies for implementing Human Verified™ practices within content governance models.
• How to position content teams as essential stewards of trust, clarity, and decision-making in an AI-driven organization.
• Real-world scenarios where unchecked AI content led to misinformation—and how curated truth could have changed the outcome.