The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Kat Reierson

With over a decade of experience as a technical writer and manager, Kat Reierson leads a team at DocuSign in crafting user-friendly product content. Dedicated to simplifying complex technical information, fostering collaboration, and driving process improvement, Kat is committed to excellence. Beyond work, Kat is an avid adventurer who loves exploring the outdoors with her Bernese Mountain dogs. She is passionate about giving back through volunteer work and supporting professional organizations that have shaped her career.

Metrics Madness: From Content Chaos to Data-Driven Delight

Dive into the captivating tale of one brave soul’s journey from utter cluelessness to confident command of content metrics and analytics! Join Kat Reierson for an inspiring and relatable session as she shares her personal odyssey of navigating the murky waters of data without a compass. From the initial panic of staring at incomprehensible graphs to the triumphant moments of uncovering actionable insights, this session offers a candid and humorous glimpse into the highs and lows of mastering content analytics.

In this session, attendees will learn:

  • The Importance of Embracing the Journey: Understanding that everyone starts somewhere and learning to appreciate the process of growth and learning in content metrics and analytics.
  •  Navigating the Data Deluge: Strategies for managing overwhelming amounts of data and navigating through complex analytics terminology.
  • Finding Your Bearings: Practical tips and resources for beginners to kickstart their journey towards content analytics proficiency, including recommended tools and learning resources.
  • Celebrating Milestones and Victories: Learning to recognize and celebrate small wins and milestones on the path to mastering content metrics, fostering motivation and perseverance.
  • Engaging in Q&A and Group Discussion: Participating in interactive discussions, sharing experiences, seeking advice, and connecting with fellow attendees to build a supportive community of learners.Through this session, attendees will gain not only practical insights and strategies but also a sense of encouragement and camaraderie as they embark on their own content metrics adventure.