The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Christi Guzik

Christi Guzik works as a Lead UX Content Strategist at Rocket Companies. Prior to Rocket, she held a Content Strategist position at DocuSign focusing on content quality initiatives and improving processes across Content Design and Technical Writing. Additionally, she worked at Boomi where she established the content design discipline and as a Technical Writer at IBM’s Silicon Valley Lab, focusing on DITA migrations and developing effective UX content to modernize a mainframe database.

She holds a bachelor’s degree in Technical Writing and Communication and a master’s degree in Professional Writing from Carnegie Mellon University.

In her spare time, Christi serves as a facilitator and volunteer manager for Delta Delta Delta fraternity and enjoys reading, baking, watching Broadway musicals on trips to New York City, and exploring the museums and historical sites in and around Philadelphia.

Building a Phenomenal Content Community of Practice

People who design and create content experiences seem to find themselves in all different types of organizational structures. In fact, many content practitioners find themselves reporting to someone who doesn’t understand content or all of the things important to those who create that content. Despite these organizational hurdles, you can still create an exceptional content community of practice. But, how do you actually start connecting these individuals into a cohesive unit who work together? Join me to walk through creating a content community of practice!

In this session, attendees will learn and leave with:

  • Suggested ways on kicking off a content community of practice
  • Ideas to keep content community members engaged in distributed workplaces
  • Tips for getting management buy-in for focus on content-specific work