The LavaCon Content Strategy Conference | 5–8 October 2025 | Atlanta, GA
Tig Newman

As principal content strategist and information architect for Google Cloud, Tig’s skills combine knowledge management, technical content creation, instructional delivery, hands-on technical skills, and data analysis. She has performed and managed most content-related roles at tech startups, midsize companies, and several large companies.

In the last year, she has worked extensively on:

  • improving the content experience for Google Cloud Docs
  • coaching techwriting teams through AI-related initiatives
  • serving as content strategy consultant for a wide variety of products and product suites

Justifying Content Experience Improvements in the Age of AI

Whether your organization has its own AI initiatives or is just affected by the chatbots out there, AI is everywhere now. Does docs navigation matter anymore? Does content structure matter? Yes and yes! But convincing senior management to devote staff and funding on non-AI improvements can be tough in the current climate. How do you justify the time and funding to make documentation structure and experience improvements that you KNOW your customers need?In the last year, Google Cloud Docs invested in AI and content experience. Come learn what arguments made that possible, see what we learned along the way, and maybe reduce some frustr-AI-tion you are having!

In this session, attendees will learn:

  • Arguments to help convince your leadership to fund content experience improvements
  • How content structure improvements can help improve the quality of AI answers