Chad Dybdahl is a Senior Solutions Consultant with Acrolinx, based out of his home in Wisconsin. He has more than a decade of experience in managing enterprise content and loves music and collecting and restoring vintage hifi gear. He spends entirely too much time on home automation projects, and loves gadgets of all kinds.

LinkedIn profile: linkedin.com/in/chad-dybdahl

What Your Web Analytics Won’t Tell You

Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world — but they often don’t tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why.

In this session, learn how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content.

Here are the key takeaways from this session:

• Why traditional web analytics only tell part of the story
• How consistently aligning content with your brand identity impacts the bottom line
• Types of qualitative analytics and their impact on content performance