The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Val Swisher

Val Swisher photoVal Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

The Personalization Paradox: How Standardized Content Creates Personalized Experiences

Content personalization – delivering the right content to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. It is no longer feasible to ask customers to wade through hundreds, thousands, or even millions of words of information to find what they are looking for. However, personalizing content at scale is a conundrum that few companies have been able to solve.

The Holy Trifecta of Global Content Success

The introduction of structured writing and intelligent content revolutionized the publishing world. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

Creating technical content for global audiences takes more than intelligent content alone. It takes the Holy Trifecta of Intelligent Technical Content: structured intelligent technical content, terminology management, and translation memory . When all three of these are leveraged, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

Join Val for this lunch and learn. We will discuss how intelligent content, terminology management, and translation memory are interrelated. We will also discuss a game plan for coordinating all three in order to create technical content that works on any device and in any language.