The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Tony Mann

I am the Director of Developer Content at DocuSign. My team is responsible for developer content, including guides, code examples, monthly newsletter, success stories, sample apps, and more.

Prior to DocuSign, I spent more than ten years creating technical content for Microsoft, including technical whitepapers, guides, references, as well as internal documentation. I also managed the Windows forums on TechNet – the platform for IT Pros (administrators).

I’ve also authored or co-authored fifteen technical books, including three Dummies books.

Creating Content that Truly Resonates by Analyzing Metrics and Data

Do you know what content resonates with your technical audience, or are you just guessing? This session explores tried-and-true practices for using metrics and data to create (and modify) your content so your technical audience stays engaged and learns from your content. At DocuSign, we have hundreds of millions of users worldwide, with more than 500,000 paying customers, and a strong community of more than 100,000 software developers. In this session, we’ll explore how we create technical content at DocuSign.