The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Renee Crawshaw

Renee Crawshaw is a content designer and strategist on the Mobile + New Members, New Markets team at Netflix. During her time at Netflix, she has built brand and content strategies for global marketing campaigns and product innovations. Prior to making her way to the product world, Renee worked in advertising as a copywriter and creative director.

Creating Content that Builds Trust and Moves Metric

Co-presented with Jen Schaefer.

How good your content is may seem like a subjective question, but it doesn’t have to be. We’ll look at research- and data-backed ways to evaluate content and choose the most high-performing version. The session will cover a variety of qualitative and qualitative methods and the pros (and some cons) of each. We’ll also try putting a few into practice.