The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Pam Goodrich

Pam Goodrich is the Technical Documentation Manager for Cherwell Software. She has over 20 years of experience writing technical documentation for enterprise software applications and has spent much of her career managing publishing teams. She specializes in user-focused documentation, migrations to structure authoring frameworks, and automated authoring environments.

Farewell Opinions! How to Use Data to Drive Internal Efficiency and World-class User Experience

Co-Presented with Peggy Sanchez and Pam Goodrich.
Co-Moderated by Megan Gilhooly and Shimon Shoval.

It’s the multi-million dollar question: How can your organization use data to understand how your content is being used and prioritize ongoing efforts?
Join our analytics panel hosted by Megan Gilhooly where our guests will take you through their journeys to become data-driven and how they use unprecedented insights from Zoomin’s Dashboards to guide their content and support strategies. They’ll offer actionable tips to boost internal productivity and share how their efforts have transformed the end user experience.

Jen Schaefer leads the first Content Design team at Netflix, managing a diverse group of writers working in verticals from Messaging to Mobile to Interactive.

Prior to Netflix, she spent seven years at Google, where she managed the Travel and Shopping content strategy teams and co-ran the annual UX Writing Summit. Since her first job in tech as the writer for an Internet incubator in 2000, Jen has shaped products large and small with a strategic, people-centered approach to language.

Jen specializes in delivering content strategy at scale, including growing global writing teams, building design systems, optimizing localization processes and establishing content partnerships.

Creating Content that Builds Trust and Moves Metric

Co-presented with Renee Crawshaw.

How good your content is may seem like a subjective question, but it doesn’t have to be. We’ll look at research- and data-backed ways to evaluate content and choose the most high-performing version. The session will cover a variety of qualitative and qualitative methods and the pros (and some cons) of each. We’ll also try putting a few into practice.