The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Michael Andrews

Michael Andrews is Content Strategy Evangelist at Kentico Kontent. He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia. He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors. His blog, Story Needle, is a popular source for perspectives on content strategy.

Going Hyperlocal: How to Make Content Relevant and Profitable

How can content think globally and act locally? We’ll look at the design of an eServices portal in Europe and explore how taxonomies and content models can support the delivery of information relevant to where someone lives.

Discover some of the ingredients you can use to implement content as a service (CaaS) in your organization. Find out how structuring content can make digital publishing more sustainable, pleasing readers and authors alike while generating new revenue opportunities. During this talk, we’ll address:

  • How a taxonomy can support location-relevant content
  • How diverse content types can support one another in delivering business outcomes
  • How to create a content structure that supports more diverse content contributions