The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Matt Reiner

Throughout his time on multiple product teams, Matt has contributed as a scrum master, technical writer, marketer, and UX writer. Matt believes users have the best experience when information presented by Sales, Marketing, the UI, help documentation, and Support uses a unified voice.

Show Me the Money: Build a Powerful Business Case to Get Your Content Projects the Support They Deserve

We all have that content project we’d like to take on. It’s a game changer, we just need time and resources. But how can we make it happen?

This talk explores how to use content creation skills to track down important information within one’s company and organize it into an awesome business case.

You’ll leave with the tools you need to build a solid argument for why your project is a great investment for customers, teammates, and the business.