The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Jessica Reed

Jessica Reed currently serves as Vice President, Product Marketing & Content Strategy, NBCUniversal. In this role, she leads the team responsible for communicating the value proposition of a variety of different products and growth initiatives within the Advertising & Partnerships Division – including NBCU’s AdSmart advanced advertising offering and Direct to Scale program – to advertising clients, prospects, and internal stakeholders.

Prior to joining NBCU, Jessica led technical communications, product marketing, and content strategy for a variety of startups. Most recently, she was at Borderfree, a full-service global ecommerce provider acquired by Pitney Bowes in 2015. Before Borderfree, she spent more than six years in ad tech, first at Mediaocean (formerly Donovan Data Systems) and later at Maxifier.

What Dark Side? How to Carve Your Own Content Path: from TechComm to MarComm and Back Again

Jessica will share how she sought out and seized opportunities that enabled her to grow from a Technical Writing Manager of an information technology company of 23 to the Vice President of Content Strategy at a $69.3 Billion organization with over 62,000 employees.