The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Jackie Pysarchuk

Jackie Pysarchuk is the Senior Director, Web Content Management & Governance at the American Bankers Association, a trade association which proudly represents banks of all sizes and their two million dedicated employees. She entered the association world after graduating with a degree in creative writing, and 15 years later, specializes in connecting content dots across her organization so users experience consistent messages echoed across channels. In 2018, Jackie was named an Association Technology Star by DCA Live.

Why Your Company Needs a Digital Council

Are siloed teams creating a disparate user experience on your digital platforms? Keeping your website current and the content optimized can feel like a hamster wheel. Make sure you have the right support embedded throughout your company by setting up a Digital Council. Attend this 20-minute talk to hear about an American Bankers Association case study and share ideas with peers to make this part of your company’s content culture.