The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Hilary Marsh

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, California State University, and the Florida Association of Realtors, and she is co-leading a comprehensive research project about content strategy adoption in associations for the ASAE Foundation.

A leading content strategist since 1999, Hilary developed and taught the first graduate-level content strategy courses for the User Experience Design Masters program at Kent State University. She is starting an online content strategy school. She oversees the 30,000-member Content Strategy group on LinkedIn, and is a frequent speaker at national and international conferences.

You can find her on LinkedIn and Slideshare.

Content Strategy: How to Set It in Motion for Sustainable Success

So, you’ve defined all the pieces of your content strategy – the statement, guidelines, calendar, personas, governance, taxonomy etc. Now what??

The keys to making your content strategy sustainable are in making it part of people’s everyday work and in keeping its principles and practices on everyone’s mind.

This work takes skills that most content strategists already have: listening, sharing, and fostering connections. This session will provide ideas that people can put to use immediately.