The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Fabrice Lacroix

Fabrice Lacroix’s career is intimately linked with the internet. A system developer in the telecom industry, he rose to the position of CTO in 1994, helped create the first French ISP and develop many breakthrough technologies. Fabrice founded Antidot in 1999 and Fluid Topics in 2013.

Fabrice is a board member of several companies where he advises on innovation and the evolution of the software industry. He holds a MS in computing from Imperial College, London.

The Next Era of Analytics for Technical Content

In this session, Farice LeCroix, the CEO of Fluid Topics, will discuss how to increase the your work efficiency, increase your work’s value, and transform content into a strategic business asset.

Analytics and Tech Doc: the Dawn of a New Era

Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact strategic decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator. You will thereby unleash a tremendous potential of information innovation.

After reviewing the flaws of the “old” approaches to content analytics, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics technologies. We will see how those new technologies can multiply the value of tech content. And we will learn how tech content can be impactful for many different activities and constituencies of the company, gathering more support and becoming more strategic.

When the Tech Doc Portal Becomes Your Company’s Most Visited Website

Co-Presented with Johanna Bryman.

Switching from a vast repository of PDF downloads to web-based dynamic delivery brings big changes. When Teradata rolled out our shiny new dynamic documentation website in 2018, we knew our documentation landscape would change–just not how or how quickly.

What happens when the honeymoon is over, the CEO starts googling your docs on the weekends, and you realize you suddenly own the company’s largest web entity?

Our data shows that our content attracts the most traffic. Did the perception of technical documentation change?

In this session, we’ll share our journey and lessons learned. We’ll talk about how our requirements grew, how Teradata and Fluid Topics worked together to address them, how to be proactive, and how to avoid firefighting.

Put Metadata to Work for Better Documentation Delivery

Metadata are probably the most critical elements of documentation publishing: they enable contextual information retrieval and faceted search with content filtering. Get inconsistent metadata on your docs and nobody will find anything in the documentation! Most of the times, this metadata chaos stems from data source diversity, unclear or changing writing/tagging strategies. Post-editing of metadata without the burden of modifying content is actually possible. Fluid Topics’ new Enrich & Clean capability lets you define metadata alignment rules that get applied automatically at content publishing time.