The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Eeshita Grover

Eeshita leads digital content marketing strategies and early adopter programs for the SDN product line at Cisco. She has created and implemented processes for content generation to deliver materials to brand managers, demand generation teams, customer experience, and sales teams. Eeshita has managed, executed and impacted content presentation, maintenance, delivery of content to Cisco.com. In addition to experience in teaching technical writing Eeshita has also managed large teams of 75+ content professionals and managers.

From Content Environment to a Content Ecosystem

How do we move from an environment to an ecosystem?

A content environment does not include the relationship between content assets and their unique attributes, but only the setting or existence. To move into a content ecosystem, we need to think about content relationships and how metadata, taxonomy, and even ontologies can tie content assets together. And, most importantly, instead of building policies, this governance needs to be enabled by means of content platforms.

In this session, we’ll learn different techniques and from real life examples of how to move from understanding to implementation of governance models through policy and platforms.