The LavaCon Content Strategy Conference | 27–30 October 2024 | Portland, OR
Brian Trombley

Brian Trombley has over 40 years of experience in helping clients implement content-oriented processes and technologies for all aspects of publishing across a wide range of industry verticals. An early practitioner of structured content methodologies, Brian was at the forefront of the SGML and XML revolutions and has helped clients successfully manage change and leverage content for maximum business value.

Putting Up the Guardrails for AI Success

Co-presented with: Hugues LaRicca

While AI has been around us for decades, the recent and rapid emergence of Generative AI, has put AI front and center in our daily professional and personal lives. But with all the potential it holds for the future, it has led many of us to get ahead of ourselves as individuals, and in some cases as enterprises. The risks and rewards that Generative AI poses to the enterprise are substantial and warrant a pause until a proper governance model can be established. And once established, the governance model needs to be adhered to (monitored) and adjusted on a regular basis.

In this session, attendees will learn:

  • The risks AI poses to the enterprise
  • The approach to AI Governance
  • People-Centric AI Change Management