The LavaCon Content Strategy Conference | 23-28 October 2020 | UX: Virtual
Beril Maples

Beril is currently the Head of UX for Google Analytics. Previously, she’s worked on consumer and enterprise product companies like Rodan + Fields and Salesforce, designing meaningful and delightful experiences. She’s a strong believer in co-creation through close collaboration and fostering an engaging, challenging and fun work environment.

Bridging Silos to Deliver Delightful and Trustworthy Experiences

As UX professionals we are focused on creating great user experiences. Collaborating with our cross-functional partners is key to the success of these experiences. Yet as our companies grow larger, silos appear: functional, organizational, geographic and identifying and collaborating with the right partners become challenging. Beril will discuss strategies to identify and bridge these silos to deliver delightful and trustworthy experiences for our users.